To get those RSVPs rolling in, you need to have a beautiful and intriguing email campaign. A critical part of that campaign is the event reminder email, which keeps registrants interested, provides essential event information and helps bring in a final round of RSVPs. This friendly reminder email from General Assembly is the perfect example of how simplicity can improve communication. The message is startlingly simple , but it includes all the information that a registrant needs.
The extra-large header text, illustration and footer information can all be recycled from one reminder to the next. Simply update the event time and location and the email is ready to go for event after event. Having a template like this available is definitely a smart way to streamline your workflow — equaling extra time to invest into other parts of your business.
Punchbowl, the digital invitation site, also relies on a clean-looking template for its reminder email system. For attendees who are already signed up and ready to go, think of your event reminder email as a friendly nudge.
CourseHorse curates local events and makes them easy to find to register. Conceptually, though, this is an excellent tactic to try when you need to fill those last-minute empty seats! An effective event reminder makes it impossible to overlook key information, so details like the event name, date and location should always be listed in live text and shown on separate lines not lost in the body of a paragraph. Social Media Week did just that in the example below.
Consider using professional language like "sincerely" or closing in a manner that's relative to an event email. For example, you may say something like we can't wait to see you at the event as your closing line to further remind people to register or record the date of the event on their calendar.
Related: 20 Ways To Start an Email. Use this template to learn how to create your own event reminder email:. We're sending this email to remind you of our upcoming event [Event name] at [Venue location] on [Event date]. We're serving [Food or beverage type] and having fun with activities such as [Name of activities]. Parking is located at [Parking location].
We hope to see you there! The following is an example of how you could write an event reminder email:. Expect this year's Memorial Day Parade to be epic! May 31, , at 12 p.
Hi, Suzanne,. It's almost time for this year's St. Louis Memorial Day Parade. As you know, we are so excited to have a Party Girl float in this year's Parade. We're thrilled that you're willing to take your day off to work at this business event and bring awareness to the brand. Be sure to wear green to match our Party Girl colors.
We welcome you to bring noisemakers, balloons, confetti and anything else that helps you have a good time and interact with the crowd as much as possible. We're meeting on Main Street at 10 a. We ask that you travel in pairs or even larger groups of representatives, as the venue has limited parking. Aside from wearing green, we don't have a dress code for this event. We ask that you dress comfortably because you'll spend most of the day standing on the float or walking the parade route.
Can't wait to see you there! Your Friends at Party Girl Inc. All essential info on the first invitation reminder in a sequence is supposed to be placed on a banner. You can either create an event in Google or iCalendar for your event reminder messages and add your subscribers to it, or ask them to create one on their own.
But it is utterly important to put a note on a calendar. Both Google Calendar and iCalendar are equally applicable to most of the desktop and mobile devices. Add countdown timers to inform about the remaining time. Attendees need to know how soon your event starts. For more informatio on how to use timers in emails, please refer to the Countdown Timer in Your Email blog post. Speaking of the buttons, I want to mention that currently in an invitation newsletter it is preferable to use the following CTA words:.
But now we send reminders to those who are already registered with us. People read books, newspapers, blogs, and visit webinars because they want to learn something new. Thus, it is appropriate to mention once again what they are going to achieve by attending the webinar or an online meeting.
It is at your discretion whether to place it on a bright banner or add as plain text in your reminder message for an event. First of all, it would be polite. Send this reminder a week prior to the webinar. It should contain all the previous information, plus:. Involve attendees in the preparation for the webinar. Either ask them to answer the questionnaire on the webinar topic, of course, if you plan to thoroughly work with the results and discuss them during the session, or ask them to read some articles on the given topic.
Mention, that all the questions that will arise after reading, will be discussed at the webinar. Also, a good thing to do is to ask people which specific subjects they'd love to investigate more closely. The fourth message of the campaign should be sent early morning on Day X.
People schedule their plans for the day. So, it will be really kind of you to politely remind them about the meeting. Before they appointed a business meeting for this time.
It should be simple, include the link to the webinar, and if you like say a few words why the webinar is worth visiting. Send the last email of a sequence an hour before the start. You will urge and give attendees time to finish their errands.
Add the link to the meeting. Also, it will be a good idea to send a web-push message with the link. We do it with eSputnik. Even if you have done everything properly, some of the people who signed up for the webinar will not be able to attend it. It will be really kind of you to offer them a recording. Maybe even those who visited it would like to watch it again to refresh some moments in their memories. Did you know that you can embed questionnaires and open Forms in emails?
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